“Coffee Shot” is a playful and inviting coffee shop brand that effortlessly blends simplicity with creativity.
The task was to create a minimalist yet standout branding that distinguishes itself in the coffee world.

The branding, logo design, and visual identity embody the brand's witty personality, featuring a timeless font thoughtfully paired with whimsical character elements, giving the brand a hip, vibrant, and friendly appeal.

The black-and-white color palette infuses a sense of minimalism while acting as a blank canvas, inviting customers to add their own personal “color” to the experience, making each cup unique and personalised.